For Founders Running $10K+/Month In Paid Or Organic Traffic
The Deep Audit shows you exactly where. Founder-led. /240 scored. 5 business days. $47.
Not another generic "funnel review." A complete customer journey diagnostic across Attention, Capture, and Conversion, recorded by the founder, walked through as if we were one of your actual leads, so you see exactly where trust breaks, where attention leaks, and where the money quietly walks out the door.
4 minute founder walkthrough · what the Deep Audit actually finds
You already know your funnel has leaks. You just don't know which ones, where, or what they're costing you.
And every week you operate without that visibility, you're sending qualified leads into holes you built yourself. Every month is another $10K+ of ad spend disappearing into structural gaps you can't see from inside your own business. This isn't a problem that gets better on its own.
The Deep Audit is a complete customer journey diagnostic, scored across 240 points in three mechanisms:
Then we walk your funnel as if we were one of your leads. We click the ad. We read the landing page. We opt in. We wait for the SMS that should arrive. We watch for the email that may or may not come. We book the call. We go through what your prospect goes through, in the order they go through it, and we narrate every moment trust breaks.
That walkthrough becomes a 45 to 60 minute Loom recording you keep forever. Paired with a full Google Doc report, it's a playbook for the next 90 days of optimization.
The Unpack
Twelve deliverables. Every one of them is work someone on our team would bill you for separately.
01 · 45-60 min
We score your brand against five frameworks: Attention Architecture, Persuasion Sequence, Claim Integrity, Audience Readiness, Conversion Architecture. You find out whether your positioning is actually landing, or whether you're saying the same thing every competitor is saying.
02 · 60-90 min
Instagram. LinkedIn. YouTube. Facebook. TikTok. X. Each profile scored element by element: profile picture, name strategy, bio ICL, authority line, CTA, two-link strategy, pinned content, highlights, daily stories, content mix. You find out which platforms are helping you, which are hurting you, and which are invisible when they should be working hardest.
03 · 45-60 min
We pull every live ad you're running from Meta Ad Library. Hook diagnostic. Body copy review. Creative quality. Targeting tells. Ad-to-landing-page message match (this is where most funnels leak the hardest). You find out which creative is pulling and which is burning spend.
"John and Phoenix did an amazing job boosting my digital marketing sales funnel. Their expertise and strategic approach improved my conversion rates and streamlined the entire process."
04 · 60-90 min · The spine of the audit
The founder goes through your entire funnel as if they were one of your leads. Clicks the ad. Lands on the page. Reads the headline. Watches the VSL. Fills the form. Waits for the SMS. Opens the email. Books the call. Every step narrated. Every friction point named. Every moment trust leaks, flagged with a timestamp.
You cannot see this from inside your own business. You are too close to it. Every founder watches this walkthrough and says the same thing: "Oh. I had no idea it looked like that."
"Going through the audit you built for me — I already feel super inspired and energized to rework my offer and streamline my client experience. It's made me rethink parts of my entire business."
05 · 45 min
Your main landing page scored against six conversion heuristics: Relevance, Clarity, Value, Trust, Friction, Urgency. Plus the 5-second test. Plus awareness-level congruence. You find out whether your page is actually selling or just describing.
06 · 30 min
Form field friction. Application flow. Calendar integration. Partial submission tracking (most funnels silently lose half their leads here and never notice). Thank-you page optimization. You find out where leads are filling out half your form and vanishing forever.
07 · 30-45 min
SMS cadence. Email sequences. No-show reactivation. We submit a real opt-in with a test email and phone number, and we document what arrives, when, and in what order. You find out which touchpoints exist, which don't, and which are timed wrong.
08 · 30 min
Offer stacking. Price anchor integrity. Guarantee engineering. Problem-solution chain (the bridge between what they want to avoid and what you're selling). You find out whether your offer is actually compelling or whether the price-to-promise ratio is quietly killing conversions.
09 · 15 min
A full rubric score with color-coded bars across all three mechanisms. You see in 10 seconds where you're strong (✓ 70%+), where you're underperforming (⚠️ 40-69%), where you're broken (❌ 20-39%), and where you're critical (🚨 below 20%).
10 · 30 min
The Kill Shots. Not a 40-item fix list. Three leaks, ranked by how much revenue they're costing you right now, with a one-line impact statement for each. If you only have 10 hours to improve your funnel this month, this is where you spend them.
Specific enough that you or your existing team can install every fix yourselves, without hiring us. If the scope is bigger than your internal bandwidth, we'll tell you that too.
"Huge value in that voice note. The feedback was genuinely very, very good and much-needed. I literally cranked out a ton of notes."
11 · 60 min
A 45 to 60 minute screen recording. Not a bot. Not an SDR. Not a junior strategist. The founder, narrating the audit end to end, clicking through your funnel with you watching over their shoulder. You get their actual voice, their actual reasoning, and their actual attention on your business. Forever.
12 · 15 min
A hosted page with the Loom embed, the Google Doc, and a clean CTA for next steps. Permanent link. Shareable with your team. No login required.
21 spots remaining at $47
Get the full Deep Audit for $47.
Future list: $997 · Today: $47 · First 30 founders only
Show Me My Top 3 Leaks · $47 →🔒 Whop checkout · Kill Shot Guarantee · 5 business day delivery
The Three Places Funnels Leak
Knowing which category is leaking tells you where to spend your next 10 hours.
/90 Attention
Your profiles. Your content. Your ads. Your pins. Your bios.
Common leaks: Private Instagram accounts. Fragmented profiles. Abandoned business pages. YouTube channels with 70+ videos and zero subscriber growth. Bios that say what every competitor says.
If this leaks, the right person never sees your offer.
/80 Capture
Your landing page. Your form. Your calendar. Your thank-you.
Common leaks: Landing pages that load too slowly on mobile. Forms that ask too much too early. Calendars that won't load. Missing UTMs. Partial submissions silently lost.
If this leaks, your paid traffic is paying to send qualified buyers into a hole.
/70 Conversion
Your SMS. Your emails. Your reminders. Your reactivation.
Common leaks: Zero SMS despite collecting phone numbers. Welcome emails 6 hours late. No 2-hour pre-call reminder. No no-show sequence. Every no-show becomes a permanent no-show.
If this leaks, you're leaving money on the table that's already inside your CRM.
Why This Is Different
Old Way
Generic audit tool
New Way
Founder-led Deep Audit
This Is For You If
This Is Not For You If
The People Behind The Audit
Phoenix Bohannon & John Coburn · Funnel Futurist. Bottom photo: John at Clients & Community LIVE.
I'm John Coburn. I run Funnel Futurist with my partner Phoenix Bohannon. International team, builder-first, no fluff.
I've spent over a decade building, auditing, and rebuilding customer acquisition systems for founders across SaaS, coaching, courses, and DTC. In 2019-2020 alone I generated $1.8 to $2.4 million in tracked revenue for direct response clients including BioTRUST and Clients & Community. Writing thousands of emails and watching the numbers respond in real time is where I learned the physics of conversion — awareness levels, belief ladders, and the quiet relationship between frequency and trust.
Since then we've built Agency OS, our AI-first operations layer: 14 repositories, 250+ database tables, 12 schemas, running behind the scenes for 11 active clients.
Across the last four years, we've delivered 200+ audits across every layer of customer acquisition. Roughly 50 of those were full Deep Audits. Phoenix leads the pattern recognition on most of them; I deliver some personally. The findings below are pulled straight from that library.
A note on causation. Our implementation work at SupportED Tutoring helped Dr. Joe Sebestyen generate $1M+. The Deep Audit didn't generate that money. Implementation did. The audit surfaces where the leaks are. What you do next determines the outcome. Don't confuse the two.
We don't audit funnels because we're auditors. We audit them because we build them. After building enough, you develop a sense for where the leaks live before you even click. That's what you're paying for.
For the first 30 founder-led spots at $47, you're getting the full weight of the partnership. After spot 30, pricing moves to $997 at the same quality, same rigor.
Seven Audits From Our Library
These aren't case studies of clients we worked with after the audit. They're the audits themselves. What you're about to read is the kind of pattern recognition, specificity, and depth you get inside your own Loom walkthrough when you purchase.
Case 01 · SupportED Tutoring
Instagram set to PRIVATE, 177 followers locked out. Every parent who tried to verify him on social hit a wall and left. One privacy setting was the entire leak.
Client
Dr. Joe Sebestyen, SupportED Tutoring
Niche
AP Exam Prep, SAT/ACT, College Admissions
What he had built: 500+ students helped. $2.4M+ in scholarships won. 95% college acceptance rate. Ed.D. credential. A 5,700-member engaged Facebook Group.
The incident: December 2024, Facebook banned Joe's personal profile. Because ad accounts on Meta are tied to personal admin roles, he lost access to his own ad account overnight. John retained agency admin and kept paid running. We've since wired in safety infrastructure so a single ban can never take down the acquisition system again.
What the audit revealed anyway: Paid was recoverable. The deeper leak was visibility. His Instagram personal account was PRIVATE, 177 followers locked out. Business Instagram: 5 followers, 2 posts from July 2025. Facebook Business Page: 22 followers, zero reviews. Every parent who tried to verify him on social hit a locked account and left.
The universal lesson: Joe had built everything a prospect needed to trust him. The trust wasn't visible. When a qualified lead searches your name tomorrow, what will they find?
The fix: Not a 90-day rebuild. One privacy setting change. One profile consolidation. UTM tracking across four channels. A plan for the 72 long-form YouTube videos he had already filmed and wasn't distributing.
Case 02 · Rockstar Organizers
118 YouTube videos already filmed, all dormant for over a year. Every workshop registration collected only name, email, and phone. No qualifying questions. She walked into every room blind.
Client
Holly Southerland
Niche
Business coaching for professional home organizers
What we found: 6,400 followers on Facebook. Only 1,674 on Instagram, which is where her ICP actually converts. 118 YouTube videos she had already filmed, all dormant for over a year, averaging 20-45 views each. Her workshop registration form collected only name, email, and phone. Zero qualifying questions. She walked into every workshop blind, with no idea who was in the room or what they could afford.
The universal lesson: You don't have a content problem. You have a distribution problem and a qualification problem. Both of them hide in plain sight.
The fix: Migrate the Facebook audience toward Instagram. Revive the 118 YouTube videos. Add 3-4 qualifying questions to the workshop form. Zero new content required.
Case 03 · Geometry Gurus
The warmest audience he would ever have. 5,000 parents in his exact target market, routed to zero downstream assets. He was rebuying the same audience every time.
Client
Jared Nguyen
Niche
SAT/ACT test prep and college admissions
What we found: Jared had built a 5,000-member Facebook group of parents in his exact target market. The strongest organic asset we've seen in a swipe file to date. Completely disconnected from his Instagram, his YouTube, and his paid funnels. The warmest audience he would ever have, routed absolutely nowhere. Meanwhile his bio had no insider contrast line and no authority anchor. His Instagram highlights didn't exist.
The universal lesson: Your warmest audience is the one you've already earned. If you're not routing them to the next asset, you're rebuying them every time.
The fix: Weekly group pin post routing members to Instagram. Monthly long-form YouTube referencing the group. Authority anchor in the bio. Three moves inside 30 days.
Case 04 · Successful Fatherhood
0/70 on the conversion mechanism. No welcome email. No SMS. No nurture. Every opt-in vanished. And he was 17-to-1 on the wrong platform for his buyer.
Client
Brian Humphrey
Niche
Fatherhood coaching for accomplished men
What we found: Brian's capture mechanism was solid. A well-designed Typeform quiz with genuinely thoughtful qualifying questions. But every lead who filled it out entered a complete dead zone. No welcome email. No SMS confirmation. No value sequence. No nurture. Zero out of seventy on the conversion mechanism. Every opt-in vanished. Worst platform mix we audited too: 3,100 Facebook followers, 180 on Instagram. Seventeen-to-one on the wrong platform for his buyer.
The universal lesson: A great application form with nothing behind it is worse than no form at all. You're training people that opting in leads nowhere.
The fix: One welcome email. One 24-hour value email. One SMS confirmation. One no-show reactivation. Four automations, assembled from his existing Instagram content.
Case 05 · Clients & Community
Inside a sequence already generating seven figures, the audit named where the subject line logic, segmentation, and nurture cadence were leaving revenue on the table. What came next is what moved the number.
Engagement
Email audit + follow-on implementation
Niche
Coaching business coaches · 8-figure
What we were hired for: An email audit. Subject line pattern analysis. Sequence timing. Open-loop integrity. The team already had sophisticated infrastructure — this wasn't a fix-the-basics engagement. It was pressure-testing the machine against best-in-class DR principles.
What the audit surfaced: Specific leaks in subject line variance, reactivation cadence, and the bridge between free and paid list segmentation. Rewrites were named and scoped.
What the implementation generated: Rewriting thousands of emails and watching the numbers respond in real time, John was able to attribute $1.8 to $2.4 million in tracked revenue across the engagement.
An honest note on causation. The audit itself didn't generate $2.4M — the implementation that followed did. This is exactly what we tell every Deep Audit buyer. The audit shows you where to aim. What you do next determines the number.
Case 06 · DTC Founder
The audit flagged that his promo copy was merchandising the discount instead of re-selling the mechanism. The rewrite led the launch. $15K in incremental Black Friday revenue.
Client
Robbie (DTC founder, private)
Niche
DTC ecommerce
What we found: Robbie's existing Black Friday creative was doing what 90% of DTC brands do in Q4: leading with the percentage off. The audit flagged it as a mechanism-forgetting leak — a shopper who's never heard the brand's pitch doesn't care about 30% off if they don't know why they want the product at full price.
The fix: Rewrite the promo flow to re-sell the mechanism first, then stack the discount at the end as a timing lever. Not a redesign — a copy sequencing change.
What the implementation generated: A $15K Black Friday launch — incremental to what the existing creative would have produced. Same list. Same product. Different copy order.
Same caveat as above: the audit flagged the leak, the rewrite closed it. Two different deliverables.
Case 07 · FREE@last
83% conversion score. Best backend we've ever swiped. All of it gated by a private IG (88 followers, invisible) and a calendar that took 9 minutes to load. Two fixes you could do in an afternoon.
Client
David Tetteh-Quarshie
Niche
Faith-based addiction recovery for married Christian men
What we found: David had the best conversion infrastructure we've seen in a swipe file. 83% on the conversion mechanism. Industry-leading pre-call content delivery with a $997 value stack. Multi-touchpoint email sequences layered with testimonials. World-class. All of it gated by an Instagram account set to PRIVATE (88 followers, completely invisible) and a calendar that took nine minutes to load during live testing, forcing a manual URL copy-paste no normal user would attempt. Qualified applicants who invested 5-10 minutes in the form hit the broken calendar and abandoned.
The universal lesson: You can build the best backend in your niche and still lose every lead at two fixes you could do in an afternoon. The audit shows you which two.
The fix: Change Instagram to public. Fix the calendar loading bug. Both are tasks, not projects.
Our Promise
If we can't find at least 3 leaks in your funnel that you agree with, leaks we genuinely believe would pay for this audit 10 times over, you get a full refund and you keep the audit.
No hassle. No forms. No "customer success specialist" trying to talk you out of it. You email us, we refund you, you keep everything.
And honestly? If the value isn't obvious to you after watching the Loom, we're probably not the right fit for each other anyway. No judgment. We'd rather refund you than keep someone's money when they're not getting the result.
That's the bar. If we don't clear it, we don't keep the money.
Questions Most Founders Ask
5 business days from the moment you pay. Days 1-2 we pull data and scrape every touchpoint. Days 3-4 the founder does the tactical empathy walkthrough and records the Loom. Day 5 the delivery page goes live and we email you.
There's no catch. At our hourly rate, this would cost around $5,000. The future list price is $997. We're pricing the first 30 founder-led audits at $47 to build a proof library and refine delivery. After spot 30, price moves to $997. We've already completed 9. Spots 10 through 30 are open now.
If you have no paid traffic running, this isn't the right product. The audit is for founders who are spending money and want to know where it's leaking. If you haven't launched yet, fix your offer first and come back once ads are live.
Read the Kill Shot Guarantee. If we can't find 3 leaks you agree with, you get a full refund and you keep the audit.
Your website URLs, your main social profiles, and your landing page / VSL link. No passwords. No DNS access. No account admin. Everything we need is surface-visible plus the Meta Ad Library.
Yes. The Top 3 Kill Shots are specific enough that you or your existing team can install every fix yourselves, without hiring us. The Loom walkthrough shows you exactly what to change and why. If the scope is bigger than your internal bandwidth, we'll tell you that and offer an implementation path. No upsell theater.
The Loom ends with a clear next-step recommendation. If the right next step is us doing the implementation, we'll say so. If the right next step is you doing it yourself or hiring someone else, we'll say that instead. We say what's true, not what sells us more.
Yes. Permanent delivery page, no login required. Loom is unlisted but shareable. Google Doc is view-only to anyone with the link.
21 spots remaining at $47. After spot 30, price moves to $997.
Show Me My Top 3 Leaks · $47 →Kill Shot Guarantee · If we can't find 3 leaks you agree with, full refund and you keep the audit.
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